Email Marketing Coordinator (Part-Time)

Job Details: Job Location: Wake Forest, NC 27587, Position Type: Part Time, JOB TITLE: Email Marketing Coordinator (Part-Time)

DEPARTMENT: Marketing & Communications

DIVISION: Institutional Advancement

SUPERVISOR: Associate Director of Marketing and Communications

 

I. PURPOSE OF THE JOB

The Email Marketing Coordinator (1) strategizes, segments, and sends email communication to maximize institutional engagement and (2) collects and aggregates student experience data for marketing. 

 

II. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Assist with execution of Southeastern Seminary and Judson College messaging and brand awareness strategies  

Create and maintain email campaigns to segments of the Southeastern and Judson market  

Coordinate with graphic designers and copy writer to update, refine, and standardize email assets 

Monitor and report on campaign performance to evaluate and improve the effectiveness of marketing emails 

Research and propose strategies for growing an engaged, segmented mailing list for Southeastern’s and Judson’s target audiences 

Identify relevant non-competing organizations to partner with in email communication  

Compile qualitative data to inform marketing decisions by facilitating student focus groups and surveys about student experience and perception 

Assist the director and associate director as assigned 

 

III. OTHER DUTIES & RESPONSIBILITIES

None

 

IV. SUPERVISORY RESPONSIBILITIES

None

 

V. KNOWLEDGE AND SKILLS

· Required

Excellent communications skills  

Understanding of the concepts of branding and marketing  

Detail-oriented organizational skills 

Creativity  

Collaborative spirit and strong team player 

Preferred

Bachelor’s degree in marketing, communications, or related field 

Experience with marketing tools  

Experience utilizing Slate and other CRMs 

Knowledge of email marketing and inbound marketing best practices 

 

VI. FISCAL RESPONSIBILITY

None

 

VII. EXTENT OF PUBLIC CONTACT

Communication with prospective students and their parents or leaders 

Communication with the general public 

Communication with current students  

Communication with faculty and staff 

Occasional communication with external partners and organizations 

 

VIII. PHYSICAL DEMANDS

Normal fitness as required for office duties

 

IX. WORKING CONDITIONS AND ENVIRONMENT

Flexible to work outside of normal working hours during event-heavy weeks such graduation, preview days, and the biannual meeting of the Southeastern Society and Board of Trustees

Qualifications: