Email Marketing & Growth Specialist

Growth Marketing Specialist (Email Marketing & Lifecycle)Location: Remote (U.S. Preferred)Engagement: Contract / Part-Time (10–20 Hours Per Week)Compensation: $25/HourROLE OVERVIEWOur client is one of the fastest-growing SaaS companies in the tax and financial technology space, processing over 300,000 outbound emails per day to accountants, tax professionals, law firms, and businesses across the United States.We are seeking a highly analytical, execution-focused Growth Marketing Specialist with deep expertise in email marketing, lifecycle marketing, conversion optimization, A/B testing, and funnel optimization.Email is the company's largest customer acquisition channel. Every subject line, call-to-action, landing page, and email sequence directly impacts revenue.The ideal candidate understands how to improve open rates, click-through rates, reply rates, and customer conversions through continuous experimentation and data-driven decision making.Experience with paid advertising, SEO, content marketing, and outbound growth initiatives is highly valued.CORE RESPONSIBILITIESOwn and optimize high-volume email marketing campaignsWrite compelling, conversion-focused email copyBuild and manage multi-step email nurture and lifecycle campaignsCreate onboarding, activation, retention, and win-back email sequencesDesign and execute A/B tests across:Subject linesPreview textEmail copyCalls-to-actionSend timesLanding pagesAudience segmentationAnalyze campaign performance and continuously improve resultsImprove inbox placement, sender reputation, and email deliverabilitySegment audiences to maximize engagement and conversionsBuild dashboards and monitor marketing performance using LookerManage marketing automation and reporting within Hub SpotCollaborate with product, engineering, sales, and leadership teams on growth initiativesOptimize the customer journey from first touch through conversionRecommend new growth opportunities based on campaign performance and customer behaviorBONUS RESPONSIBILITIESExperience in any of the following areas is a significant advantage:Google AdsMicrosoft AdsLinked In AdsMeta AdsSEO strategyTechnical SEOContent marketingLanding page optimizationConversion Rate Optimization (CRO)Marketing analyticsAttribution modelingSMS marketingCalling platforms and outbound marketing systemsPERFORMANCE EXPECTATIONS Email MarketingImprove email open ratesImprove click-through rates (CTR)Increase reply ratesImprove conversion ratesReduce unsubscribe ratesImprove inbox placement and deliverabilityLaunch new A/B tests every weekContinuously optimize messaging and lifecycle campaignsGrowth MarketingImprove customer acquisition performanceIncrease marketing-attributed revenueOptimize the marketing funnelDeliver actionable performance reporting and recommendationsREQUIRED SKILLS AND EXPERIENCE5+ years of experience in email marketing, lifecycle marketing, growth marketing, or demand generationExperience managing high-volume outbound email campaignsStrong email copywriting skills with a focus on conversion optimizationExperience building automated lifecycle and nurture campaignsDeep understanding of A/B testing methodologyStrong analytical and reporting skillsHands-on experience with Hub Spot Marketing Hub and CRMHands-on experience with Looker or Looker StudioExperience marketing software within the legal, compliance, tax, financial services, or other regulated industriesExperience interpreting marketing data and making data-driven decisionsExcellent written communication skillsAbility to work independently with minimal supervisionComfortable working in a fast-paced startup environmentPREFERRED EXPERIENCEExperience with one or more of the following:CRM & Marketing PlatformsHub SpotSales & Prospecting PlatformsApollo.ioZoom InfoAnalyticsLookerLooker StudioGoogle Analytics (GA4)Google Tag ManagerSEO & GrowthAhrefsSEMrushGoogle Search ConsoleGoogle AdsMicrosoft AdsMeta AdsLinked In AdsIndustry ExperienceLegal TechnologyTax TechnologyCompliance SoftwareFinancial Technology (Fin Tech)B2B SaaSIDEAL CANDIDATE PROFILEPassionate about email marketing and customer acquisitionExcellent copywriter with…