Email Marketing Manager

The Email Marketing Manager will own both our B2B and B2C email platforms and be responsible for direct campaign execution, including content and images to support those campaigns, with a heavy emphasis on copywriting and messaging. As we transition off of a proprietary eCommerce email marketing system to Klaviyo, this person will be responsible for building all new automations for our eCommerce revenue stream and retention marketing campaigns. Currently focused on the Real Estate and Mortgage verticals, Adwerx provides a comprehensive set of tools to automate and execute hyper-local, highly-targeted digital advertising campaigns, as well as branded, permission-based tools for the Producers at these Enterprises to directly engage their own customers and prospects. Responsible for Marketo KPIs: Email open rate, click rate, demos booked, etc. Requirements: • A Bachelor’s degree or equivalent • 4+ years of experience with email automation • Ability to work from our Durham, NC office a minimum of 2 days per week • Extensive and demonstrable experience directly running campaigns in Marketo Engage • Be a self-starter with a high level of creativity, attention to detail, and project management skills as well as the ability to identify new opportunities that impact the business • Comfortable owning both eCommerce cash sales and lead generation goals, and reporting directly to the Revenue Leadership team on progress to goals