Email Marketing Manager

About the Role You'll be the architect of lifecycle campaigns, automated flows, and broadcast sends that drive real revenue for our clients and internal brands alike. What You'll Do • Own the end-to-end strategy and execution of email marketing programs across multiple client accounts and Wallaroo's own brand portfolioBuild, optimize, and maintain automated flows in Klaviyo — welcome series, abandoned cart, post-purchase, win-back, VIP segments, and more • Write and edit compelling email copy that converts, from subject lines to CTAs, balancing brand voice with performance goals • Design and manage A/B tests on content, send times, segmentation, and flows; report on results with actionable takeaways • Leverage AI tools to accelerate copy generation, personalization, segmentation logic, and performance analysis • Monitor list health, deliverability, bounce rates, and compliance (CAN-SPAM, GDPR) — and take proactive action when metrics drift • Collaborate with design, paid media, and content teams to ensure email is tightly integrated into broader campaign strategies • Develop and present monthly and quarterly performance reports with clear insights and forward-looking recommendations • Stay current on email marketing trends, ESP features, and AI tools that can improve results Klaviyo Expertise • 3+ years of hands-on Klaviyo experience managing high-volume ecommerce or DTC accounts • Deep fluency with flows, segmentation, conditional logic, and dynamic content blocks • Familiarity with Klaviyo's predictive analytics, product recommendations, and CDPs • Experience with Klaviyo integrations (Shopify, WooCommerce, Recharge, etc.) Analytics & Strategy • 4+ years of email marketing experience with measurable revenue or engagement results • Comfort with performance data: revenue attributed, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and deliverability metrics • Experience running and interpreting A/B and multivariate tests • Familiarity with UTM tagging and cross-channel attribution