Email Marketing Manager

Job DescriptionJob DescriptionAbout the RoleWallaroo Media is looking for a sharp, data-driven Email Marketing Manager to own our email channel from strategy through execution. You'll be the architect of lifecycle campaigns, automated flows, and broadcast sends that drive real revenue for our clients and internal brands alike.This is a high-ownership role. You'll work at the intersection of creativity and analytics crafting compelling copy one moment and interrogating A/B test results the next. We want someone who's as comfortable in a Klaviyo flow builder as they are in a brainstorming session, and who genuinely gets excited about open rates, deliverability, and the art of the subject line.What You'll DoOwn the end-to-end strategy and execution of email marketing programs across multiple client accounts and Wallaroo's own brand portfolioBuild, optimize, and maintain automated flows in Klaviyo welcome series, abandoned cart, post-purchase, win-back, VIP segments, and moreWrite and edit compelling email copy that converts, from subject lines to CTAs, balancing brand voice with performance goalsDesign and manage A/B tests on content, send times, segmentation, and flows; report on results with actionable takeawaysLeverage AI tools to accelerate copy generation, personalization, segmentation logic, and performance analysisMonitor list health, deliverability, bounce rates, and compliance (CAN-SPAM, GDPR) and take proactive action when metrics driftCollaborate with design, paid media, and content teams to ensure email is tightly integrated into broader campaign strategiesDevelop and present monthly and quarterly performance reports with clear insights and forward-looking recommendationsStay current on email marketing trends, ESP features, and AI tools that can improve resultsRequirementsKlaviyo Expertise3+ years of hands-on Klaviyo experience managing high-volume ecommerce or DTC accountsDeep fluency with flows, segmentation, conditional logic, and dynamic content blocksFamiliarity with Klaviyo's predictive analytics, product recommendations, and CDPsExperience with Klaviyo integrations (Shopify, WooCommerce, Recharge, etc. )AI FluencyPractical, day-to-day experience using AI tools (ChatGPT, Claude, Jasper, or similar) to accelerate copy and ideation workflowsAbility to write effective prompts that produce on-brand, on-brief content efficientlyComfort using AI for data summarization, segmentation hypotheses, and performance narrative generationA clear POV on where AI helps and where human judgment still leadsContent CreationProven ability to write high-performing email copy promotional, transactional, and narrative-driven across a variety of brand voicesStrong editorial instincts: you catch grammar, inconsistency, and off-brand phrasing before it sendsExperience briefing and collaborating with designers on email creativePortfolio or examples of emails you've written and the results they droveAnalytics & Strategy4+ years of email marketing experience with measurable revenue or engagement resultsComfort with performance data: revenue attributed, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and deliverability metricsExperience running and interpreting A/B and multivariate testsFamiliarity with UTM tagging and cross-channel attributionNice to HaveExperience with SMS platforms (Attentive, Postscript, or similar) alongside emailFamiliarity with HTML/CSS for email template customizationAgency experience managing multiple client accounts simultaneouslyBackground in ecommerce, retail, or subscription businessesExperience with other ESPs: HubSpot, Mailchimp, Iterable, or BrazeE04JI802esik408x7eq