Email Marketing Manager

About the Role

Wallaroo Media is looking for a sharp, data-driven Email Marketing Manager to own our email channel from strategy through execution. You'll be the architect of lifecycle campaigns, automated flows, and broadcast sends that drive real revenue for our clients and internal brands alike.


This is a high-ownership role. You'll work at the intersection of creativity and analytics — crafting compelling copy one moment and interrogating A/B test results the next. We want someone who's as comfortable in a Klaviyo flow builder as they are in a brainstorming session, and who genuinely gets excited about open rates, deliverability, and the art of the subject line.

What You'll Do




Own the end-to-end strategy and execution of email marketing programs across multiple client accounts and Wallaroo's own brand portfolioBuild, optimize, and maintain automated flows in Klaviyo — welcome series, abandoned cart, post-purchase, win-back, VIP segments, and more
Write and edit compelling email copy that converts, from subject lines to CTAs, balancing brand voice with performance goals
Design and manage A/B tests on content, send times, segmentation, and flows; report on results with actionable takeaways
Leverage AI tools to accelerate copy generation, personalization, segmentation logic, and performance analysis
Monitor list health, deliverability, bounce rates, and compliance (CAN-SPAM, GDPR) — and take proactive action when metrics drift
Collaborate with design, paid media, and content teams to ensure email is tightly integrated into broader campaign strategies
Develop and present monthly and quarterly performance reports with clear insights and forward-looking recommendations
Stay current on email marketing trends, ESP features, and AI tools that can improve results

Requirements

Klaviyo Expertise


3+ years of hands-on Klaviyo experience managing high-volume ecommerce or DTC accounts
Deep fluency with flows, segmentation, conditional logic, and dynamic content blocks
Familiarity with Klaviyo's predictive analytics, product recommendations, and CDPs
Experience with Klaviyo integrations (Shopify, WooCommerce, Recharge, etc.)

AI Fluency


Practical, day-to-day experience using AI tools (ChatGPT, Claude, Jasper, or similar) to accelerate copy and ideation workflows
Ability to write effective prompts that produce on-brand, on-brief content efficiently
Comfort using AI for data summarization, segmentation hypotheses, and performance narrative generation
A clear POV on where AI helps and where human judgment still leads

Content Creation


Proven ability to write high-performing email copy — promotional, transactional, and narrative-driven — across a variety of brand voices
Strong editorial instincts: you catch grammar, inconsistency, and off-brand phrasing before it sends
Experience briefing and collaborating with designers on email creative
Portfolio or examples of emails you've written and the results they drove

Analytics & Strategy


4+ years of email marketing experience with measurable revenue or engagement results
Comfort with performance data: revenue attributed, open rate, CTR, CTOR, conversion rate, unsubscribe rate, and deliverability metrics
Experience running and interpreting A/B and multivariate tests
Familiarity with UTM tagging and cross-channel attribution

Nice to Have



Experience with SMS platforms (Attentive, Postscript, or similar) alongside email
Familiarity with HTML/CSS for email template customization
Agency experience managing multiple client accounts simultaneously
Background in ecommerce, retail, or subscription businesses
Experience with other ESPs: HubSpot, Mailchimp, Iterable, or Braze

E04JI802esik408x7eq