Campaign Development & Execution: • Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign. • Test workflow logic to ensure automated campaigns run correctly. • Analyze metrics (open rate, CTR, conversion, unsubscribe). • Knowledge of basic HTML/CSS for email templates. Ideal Experience & Skills: • Managed email programs for 50k+ contacts.
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