Email Marketing Specialist (Hybrid - Philadelphia, PA)

**Overview:**
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Works with the commercial banking & equipment finance marketing automation team as well as designers, developers, and project managers to coordinate, build, set-up and send emails and digital communications through our marketing automation software.

**Primary Responsibilities:**
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* Maintain the currency and accuracy of the email schedule, ensuring emails are on target to be sent on time.
* Manage email campaigns throughout the project process, ensuring projects run smoothly and all approvals are obtained.
* Build, test, proof, set-up and send emails.
* Assist with email marketing program development and execution, including segmentation, testing, and deployment.
* Manage the coordination of email reporting.
* Assist in researching and implementing latest best practices and industry standards across marketing automation platform.
* Implement A/B and multivariate testing on emails and content to maximize performance and engagement.
* Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite.  Identify risk-related issues needing escalation to management.
* Promote an environment that supports belonging and reflects the M&T Bank brand.
* Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
* Complete other related duties as assigned.

**Education and Experience Required:**
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Associate’s degree and a minimum of 3 years’ relevant work experience, or in lieu of a degree, a combined minimum of 5 years’ higher education and/or work experience, including a minimum of 3 years’ relevant work experience

Proven project management skills

Proven organizational skills

Proven verbal and written communications skills

Detail-oriented

Experience managing multiple projects simultaneously

Experience working within given creative specifications in a fast-paced environment

**Education and Experience Preferred:**
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Bachelor’s degree in Marketing or related field

Proficiency with marketing automation platforms

Working knowledge of pertinent customer relationship management software

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $28.60 - $47.66 Hourly (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

**Location**
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Philadelphia, Pennsylvania, United States of America