Email Marketing Strategist

EMAIL MARKETING STRATEGISTOffensive Marketing Group - Phoenix, AZ About Offensive Marketing GroupOffensive Marketing Group (OMG) is a full-service marketing agency specializing in firearms, outdoors, hunting, and defense industries. Own email and SMS marketing end-to-end across multiple clients simultaneouslyBuild, schedule, and deploy campaigns including promotions, newsletters, product launches, and announcementsDevelop and maintain automated flows (welcome series, abandoned cart, post-purchase, win-back, and lifecycle journeys)Manage send calendars and coordinate timing with broader client marketing activityExecute A/B testing on subject lines, content, send times, and segmentationStrategy & Segmentation Track and report on performance across all clients (open rates, click rates, conversions, revenue, list growth)Deliver monthly reporting with insights and recommendationsContinuously optimize campaigns and flows based on performance dataSurface strategic recommendations to leadership on platforms, budget, and channel prioritiesCross-Functional Collaboration Required QualificationsBachelor's degree, OR four years of direct experience as an email marketing manager at a marketing agency in lieu of a degreeAgency experience managing email and SMS for multiple clients simultaneously (required, no exceptions)Multiple years of hands-on experience with Klaviyo (required)Proven ability to own email and SMS marketing end-to-end with minimal oversightStrong copywriting skills for both email and SMSGraphic design skills with the ability to build polished, on-brand email creative independentlyWorking knowledge of automation, segmentation, deliverability, and list managementUnderstanding of email and SMS compliance (CAN-SPAM, TCPA)Familiarity with firearms, tactical, outdoor, and related brands, and a genuine interest in the industrySelf-motivated, organized, and able to manage competing deadlines across accounts