Email Marketing Strategist

EMAIL MARKETING STRATEGISTOffensive Marketing Group - Phoenix, AZ

About Offensive Marketing GroupOffensive Marketing Group (OMG) is a full-service marketing agency specializing in firearms, outdoors, hunting, and defense industries. We combine deep industry knowledge with high-performance marketing to deliver exceptional results for clients who share our passion for the outdoors lifestyle.

About the RoleThe Email Marketing Strategist owns email and SMS marketing for our entire client roster from end to end. You'll build, launch, and optimize campaigns and automated flows across multiple clients simultaneously, handling everything from strategy and segmentation to copywriting, design, and reporting. This is a high-autonomy individual contributor role for someone who can run the channel independently and deliver results without day-to-day oversight. Leadership provides strategic direction on platforms, budgets, and performance priorities; you execute and own the work.

This is an in-person position based in north Phoenix, Arizona.

Key ResponsibilitiesCampaign & Flow Management

Own email and SMS marketing end-to-end across multiple clients simultaneouslyBuild, schedule, and deploy campaigns including promotions, newsletters, product launches, and announcementsDevelop and maintain automated flows (welcome series, abandoned cart, post-purchase, win-back, and lifecycle journeys)Manage send calendars and coordinate timing with broader client marketing activityExecute A/B testing on subject lines, content, send times, and segmentationStrategy & Segmentation

Develop channel-level email and SMS strategy for each clientBuild and manage list segmentation, personalization, and targetingMaintain list health, hygiene, and deliverabilityManage opt-in/opt-out, consent tracking, and compliance with CAN-SPAM and TCPAIdentify opportunities to grow revenue and engagement through the email and SMS channelsContent & Design

Write all email and SMS copy, including subject lines, preview text, body content, and calls to actionDesign and build email templates and graphics independentlyEnsure all creative is brand-aligned, mobile-responsive, and optimized for performanceCoordinate with content creators to source photography and visual assets as neededReporting & Optimization

Track and report on performance across all clients (open rates, click rates, conversions, revenue, list growth)Deliver monthly reporting with insights and recommendationsContinuously optimize campaigns and flows based on performance dataSurface strategic recommendations to leadership on platforms, budget, and channel prioritiesCross-Functional Collaboration

Work as part of account-based teams to align email and SMS with broader client goalsCoordinate with social media, digital advertising, SEO, and content teams on integrated campaignsCommunicate clearly with internal stakeholders on timelines, deliverables, and results

Required QualificationsBachelor's degree, OR four years of direct experience as an email marketing manager at a marketing agency in lieu of a degreeAgency experience managing email and SMS for multiple clients simultaneously (required, no exceptions)Multiple years of hands-on experience with Klaviyo (required)Proven ability to own email and SMS marketing end-to-end with minimal oversightStrong copywriting skills for both email and SMSGraphic design skills with the ability to build polished, on-brand email creative independentlyWorking knowledge of automation, segmentation, deliverability, and list managementUnderstanding of email and SMS compliance (CAN-SPAM, TCPA)Familiarity with firearms, tactical, outdoor, and related brands, and a genuine interest in the industrySelf-motivated, organized, and able to manage competing deadlines across accounts

Preferred QualificationsExperience with additional email and SMS platforms (Listrak, Mailchimp, Attentive, Postscript, etc.)Klaviyo certificationExperience marketing in regulated or firearms-adjacent industriesFamiliarity with project management tools (Monday.com preferred)Personal interest or background in firearms, hunting, shooting sports, or the outdoors

Compensation & BenefitsSalary: $70,000 - $85,000 per year

Job Type: Full-time, in-office

Schedule: Monday - Friday, 9 AM - 5 PM

Benefits:

401(k) with company matchingHealth, dental, and vision insurancePaid time offPerformance-based bonuses

To ApplySubmit your resume, a brief cover letter outlining your agency email marketing experience and Klaviyo background, and examples of email campaigns or flows you've built to [email protected].

Offensive Marketing Group is an equal opportunity employer.