Email Strategist

Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. Responsibilities • Define and drive email marketing and SMS strategy for the PDM clients • Manage daily operations of the email marketing channel marketing calendar, strategy and content, build and deployment of email campaigns, as well as A / B testing, measurement and reporting • Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement • Collaborate with creative team to ensure brand guidelines are followed in emails • Report and provide recommendations on lifecycle programs' performance monthly to clients • Use data to continuously test, measure and optimize the email marketing program • Partner and collaborate cross-functionally with all other internal digital channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.