Email & Web Marketing Specialist

Email & Web Specialist
Full-time | In-Office | Tampa, FL

Base Salary: $60,000 - $65,000

Possible Earning Potential: $75,000

Benefits: 10% Bonus + Full Health + PTO

Position Overview
The 21st Agency is looking for an Email & Web Specialist to support client marketing efforts across email platforms, websites, ecommerce, and campaign execution.

This role is ideal for someone who is detail-oriented, technically capable, and comfortable working across multiple client accounts. The right person can confidently navigate platforms like Klaviyo, Mailchimp, ActiveCampaign, WordPress, and Shopify, while keeping campaigns, websites, automations, links, forms, and user flows clean, functional, and on schedule.

You will work in a collaborative, in-office environment with free coffee, an office dog, impromptu practical jokes, Fortune 500 clients, and a team that knows how to move fast without letting the small details slip.

Responsibilities

Email Marketing

Build, schedule, and QA email campaigns in Klaviyo, MailChimp and ActiveCampaign
Set up automated email flows, including welcome sequences, abandoned cart flows, nurture campaigns, and promotional series
Segment email lists based on audience behavior, customer data, campaign goals, and client needs
Assist with email performance reporting, including open rates, click rates, conversions, revenue, and list growth
Ensure emails are mobile-friendly, properly linked, on-brand, and error-free before deployment
Support ongoing list hygiene, tagging, suppression lists, and compliance best practices

Website Development

Build, update, and maintain websites and landing pages in WordPress and Shopify
Make copy, image, layout, product, and content updates across client websites
Troubleshoot website issues and coordinate when advanced support is needed
Create and update landing pages for campaigns, promotions, lead generation, and ecommerce initiatives
Ensure websites are optimized for user experience, mobile responsiveness, and conversion goals
Support SEO basics, including metadata updates, internal linking, page structure, and content formatting
Basic HTML/CSS knowledge or the ability to troubleshoot simple formatting issues preferred

Ecommerce & Shopify

Manage Shopify product updates, collections, promotions, discount codes, and homepage merchandising
Support ecommerce email integrations and customer journey touchpoints
Assist with campaign setup for product launches, seasonal promotions, and sales events
Monitor site functionality related to checkout, product pages, forms, and customer experience

Campaign Execution & Reporting

Familiarity with Google Analytics, Looker Studio, Shopify reporting, Klaviyo analytics, or similar reporting tools preferred
Collaborate with the strategy, content, creative, and paid media teams to bring campaigns to life
Ensure email and web deliverables are executed accurately and on schedule
Track campaign performance and help identify opportunities for optimization
Maintain organized workflows, project updates, and documentation across client accounts
Stay current on platform updates, best practices, and emerging tools related to email marketing, ecommerce, and web management

Required Experience

Hands-on experience with Klaviyo and MailChimp
Hands-on experience with ActiveCampaign
Hands-on experience with WordPress
Hands-on experience with Shopify
Strong understanding of email campaign setup, automation, segmentation, and reporting
Experience updating websites, landing pages, and ecommerce content
Basic understanding of UX, conversion optimization, and mobile-first design
Strong attention to detail and ability to QA work before launch
Ability to manage multiple projects and deadlines across different clients
Comfortable working in a fast-paced agency environment
Basic HTML/CSS knowledge
Experience with Google Analytics, Looker Studio, or similar reporting tools
Experience with ecommerce brands, service businesses, or local businesses
Understanding of SEO basics
Experience with CRM tagging, list management, and customer journey mapping

Skills & Qualities

Highly organized and detail-oriented
Strong problem-solving skills
Comfortable learning new tools and platforms
Clear communicator who can collaborate across departments
Able to balance technical execution with marketing strategy
Proactive, dependable, and deadline-driven
Strong eye for layout, formatting, and brand consistency

Role Requirements

Must have experience using Klaviyo, ActiveCampaign, WordPress, and Shopify
Must be able to manage both email and web-related tasks with minimal oversight
Must be comfortable working on multiple client accounts
Must be able to QA campaigns, websites, links, forms, automations, and user flows before launch

About The 21st Agency
The 21st Agency is a creative marketing agency that helps brands grow through smart strategy, strong creative, and thoughtful execution. We work with a range of clients across industries, supporting everything from brand positioning and content strategy to paid media, email marketing, websites, and campaign development.

We are looking for someone who can bring technical skill, attention to detail, and a strong marketing mindset to our growing team.