eMarketing Specialist

We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Your Responsibilities on the Team Create and execute email campaigns in conjunction with division goals and strategies.Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy pointsCreate and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.Build and manage campaigns for live email content within the LiveClicker/Realtime Email applicationSuggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.Responsible for setting up and managing A/B and multi-variant testing.Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.Compile best practices from all eMarketing programs to share with the company.Keep up to date with current eMarketing industry practices and technical growth.Other duties and responsibilities as assigned by manager. At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.