Employer Brand Marketing Consultant (Hiring Immediately)

Employer Brand Marketing ConsultantSkills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.Talent Brand, Onboarding & TA Operations TeamFull-TimeBoston, MAThe OpportunityAs the Employer Brand Marketing Consultant, you will focus on activating MassMutual’s employer brand both internally and externally. You’re a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy. In closepartnership with Communications,youwill collaborate withTalent Acquisition (TA), Inclusion, Marketing, and our externalpartnersinleading thecreation of audience-targeted content and branded assets for events, recruiting activations, and talent pipeline campaigns.The TeamYou’ll join the Talent Brand, Onboarding, and TA Operations team within MassMutual’s Talent Acquisition, Inclusion, and People Analytics organization. You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals—particularly for high-impact, hard-to-fill, and identity-based pipelines. You’ll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.Areas of Responsibility Include:Employer Brand Strategy & ActivationRefresh and implement MassMutual’s Employer Value Proposition (EVP) across internal and external touchpointsDrive brand consistency and differentiation across all recruiting assets, content, and platformsPartner with Corporate Social team and Media Relationsteamonemployer brand presence acrosstalent platforms(i. xmvmafu e. Built In, LinkedIn)Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding effortsConduct annual employee shoot to refresh photo galleries for digital and branding assetsRecognition & Awards StrategyBuild strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needsPartner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe’s Top Places to Work, Built-in's Best Places to Work)Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purposeMassMutual Careers Website & Content ManagementOwnscontent strategy and performance of , includingoverall copy,CMS updates, SEO optimization, and campaign landing pagesCreate career area contentaligned with MassMutual messagingthat informs and inspires diverse job seekersCreate the Programmatic Display and Programmatic Jobs Plan & Strategy – allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns,building in-house capabilitieswhilereducing external agency relianceProvide support , EVP guidance and talent brand consistency to our affiliates globallyCandidate Relationship Management (CRM)Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate dataExtract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisionsManage licenses, usage expectations, and KPIsHost trainings, best practices, and document SLAs for use of the platformVendor ManagementResponsible for our core strategic recruitment marketing infrastructure that connects brand, content, and data to attract high-quality candidates efficientlyManage our strategic partnership that supports our recruitment marketing and talent attraction ecosystemGovern the centralized recruiting platform for MM career site, job distribution, advanced job description content, and performance analyticsCentralize our employer brand storytelling and candidate experience while ensuring consistency, compliance, and scalability across all hiring locations.Curate content expansion (Hub pages) and drive next opportunities to elevate our employer brand and improve candidate engagementHost QBRs and ensure SLAs and KPIs are met by the vendorPerformance & AnalyticsMonitor campaign performance using key metrics (e.g., click-through rates, ap