Engagement Marketing Lead

**Become a part of our caring community** The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. **Key Responsibilities:** + Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into strategies, execution timelines, and deliverables from strategy development, execution and launch, through to measurement and optimization + Partner with stakeholders in the Stars, Clinical and Pharmacy businesses, as well as Marketing operations and analytics teams to align on campaign goals, and converting business needs into actionable GTM plans + Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals + Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas + Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration + Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables + Lead performance tracking, outcomes reporting and analyses to inform strategic decisions and roadmap iterations. + Minimum of 8 years of experience in marketing lifecycle or customer engagement. + Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it.

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