Enterprise Marketing Manager

Reporting to the Sr. Director, Enterprise Marketing, this role translates program strategy into permission‑based advisor activation, develops enablement assets, and collaborates closely with Shared Services, Growth Marketing, and Brand Experience teams. Manager, Growth Marketing to develop research and thought leadership sequences that create programmatic and/or platform demand.Partner with Shared Services and Brand Experience to produce earned, owned, and paid media assets focused on enterprise partners, including editorial insights, email workflows, paid ads, and landing pages.Coordinate with Brand Experience on enterprise events, identify partner adoption, and develop partner-specific messaging, as necessary.Lead execution on the enterprise communications calendar, partnering with the Content Manager. Capture partner feedback and translate insights into messaging, offers, and content updates.Work closely with Growth Marketing to adapt successful B2C offers and journeys for enterprise audiences.Forecast enterprise campaign impact (reach, enrollments) and inform quarterly planning and capacity requests via intake and coordination with Marketing Leadership.Own timelines and cross-functional coordination; work with Marketing Operations to run retrospectives to drive continuous improvement.Collect B2B enterprise performance metrics, including conversion rates, student acquisition cost, lifetime value, average age of student, and number of programs completed by student.Advocate for student-centricity using qualitative feedback, including recordings, surveys, heatmaps, etc. The hiring range represents The College’s good faith and reasonable estimate of possible compensation at the time of posting. In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job.