Entry Level Marketing and Advertising Specialist

Job Summary

We are seeking a motivated and energetic Entry Level Marketing and Advertising Specialist to join our dynamic team. In this role, you will support the development and execution of innovative marketing campaigns across various digital platforms. Your enthusiasm for digital marketing, combined with a strong desire to learn, will help drive brand awareness, engagement, and growth. This paid position offers a fantastic opportunity to gain hands-on experience in performance marketing, social media management, and media buying while contributing to impactful marketing initiatives.

Responsibilities

Assist in planning and executing digital marketing campaigns across channels such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Microsoft Ads.
Conduct keyword research to optimize campaign targeting and improve ad performance.
Manage social media accounts by creating engaging content, scheduling posts, and monitoring audience interactions.
Support the setup and management of PPC (pay-per-click) campaigns, ensuring effective budget allocation and bid strategies.
Use web analytics tools like Google Analytics and web analytics reporting platforms to track campaign performance and generate insights for optimization.
Collaborate with team members on media planning, media buying, and media performance analytics to maximize ROI.
Assist in managing marketing campaign budgets by tracking expenses and ensuring cost-effective media placements.
Contribute to SEO efforts by utilizing SEO tools and keyword strategies to improve organic search rankings.
Support conversion optimization initiatives through data analysis and A/B testing to enhance campaign effectiveness.
Maintain organized records of campaign data using spreadsheets and pivot tables for ongoing analysis.

Skills

Strong understanding of digital marketing concepts including SEM (Search Engine Marketing), paid search marketing, and media planning.
Experience with advertising platforms such as Google Ads, Google Tag Manager, DoubleClick, Facebook Ads Manager, Bing Ads, and Microsoft Ads.
Knowledge of performance marketing strategies including affiliate marketing, media buying, and media performance analytics.
Proficiency in web analytics tools like Google Analytics for tracking website traffic and user behavior.
Ability to conduct keyword research using SEO tools to inform campaign strategies.
Familiarity with social media management tools for scheduling posts and analyzing engagement metrics.
Excellent organizational skills with experience managing budgets in a search marketing or digital advertising role.
Strong analytical skills with a focus on data-driven decision making using spreadsheets, pivot tables, and reporting dashboards.
Eagerness to learn about conversion optimization techniques and e-commerce marketing strategies.

Join us as an Entry Level Marketing and Advertising Specialist to kickstart your career in digital marketing! Bring your enthusiasm for innovative campaigns, your curiosity about data-driven results, and your desire to grow within a fast-paced environment dedicated to creative excellence in marketing communications.

Pay: $20.00 - $25.00 per hour

Benefits:

Dental insurance
Health insurance
Paid time off
Vision insurance

Work Location: In person