Executive Director of Brand, Marketing and Creative Strategy

The Executive Director of Brand, Marketing and Creative Strategy serves as East Carolina University's senior executive leader responsible for stewarding and advancing the university's institutional brand, marketing, and creative strategy as an enterprise-wide asset. Reporting to the Chief Communications Officer/Director of University Communications and with a dotted-line relationship to the Vice Chancellor and Chief of Staff, the position provides strategic leadership and operational oversight for brand and marketing communications across the university. * Provide executive oversight and strategic direction for central marketing functions, which may include: * Brand and creative services * Strategic marketing and campaigns * Marketing initiatives that drive awareness, engagement and conversion throughout the enrollment funnel. * Collaborate with senior university leadership to align marketing strategy with institutional goals, including enrollment, reputation management, and community impact. If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to [email protected].