Executive Director of Marketing and Brand Strategy

Position Title: The Executive Director of Marketing and Brand Strategy oversees strategic marketing, manages the brand, and leads the team and processes that drive growth in essential functions of the University. The Executive Director of Marketing and Brand Strategy designs and executes strategies to raise awareness of the University brand, enhance its reputation, and increase constituent engagement with the goals of reaching student enrollment targets and gaining the support of alumni and friends. The Executive Director works closely with University leadership to align strategies, tactics and messaging with the University’s strategic plan and objectives. • In coordination with supervisor, liaison with the President and the President’s office to execute strategies for executive communication • Oversee integrated brand strategy and messaging that will influence and inspire target audiences • Partner with Enrollment Management to strategize and execute plans to reach enrollment goals, including the coordination of media buys and advertising • Partner with Advancement to strategize and execute plans to reach fundraising goals, engagement goals, involve volunteers, and recognize donors • Develop and implement marketing strategies, programs and projects for the University and various departments, offices and entities within the University; supervise staff who liaison with University units • Work with media and manage media relations for increased visibility and enhanced reputation of the University • Provide special event support • Identify, oversee and evaluate digital and social media staff, strategies, and tactics • Develop and direct the web services, photography and multimedia staff; provide strategic oversight for the University’s website design and performance • Oversee graphic design staff projects • Develop, write and edit written material for print and electronic publication • Oversee department’s management of projects with outside vendors for print publications and advertising for all University entities • Plan and direct emergency and crisis communications with external officials, University officials and staff • Plan and manage the office budget • Create and/or approve policies, procedures and precedents and solve intricate problems in light of the impact the solution may have on the entire organization • Develop and maintain ongoing relationships involving difficult and formal negotiations • Regularly communicate with persons of importance, obtain the cooperation of others, and handle delicate relationships and complex situations with integrity and confidentiality • Supervise and develop marketing and communications staff