April 26, 2024

Executive Director Strategic Planning - Comcast Advertising

Comcast Philadelphia, Pennsylvania

It provides... multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. This person must be comfortable in an undefined vertical with an appetite to shape approach, roadmap and bring together a wide range of functions e.g. Legal, Privacy, Engineering, Product, Finance, B2B, B2C, etc. It's important for all of our teammates to share in the ability to concurrently keep momentum for the long-term, prioritize for the mid-term and expedite for the now.Job DescriptionIn partnership with stakeholders, develop the sales strategy and technical enablement roadmap of the Comcast Audience Direct product for increased platform monetizationAlign Comcast Advertising monetization opportunities with new and evolving Comcast Consumer Services product experiences e.g. FAST, TVE, Cloud,Assess technical and business function considerationsOversee roadmap submission for prioritizationPartner with CMCSA portfolio businesses to achieve advertising goals as it relates to data policy and tech improvementBe a company-wide resource for advertising industry practice and standardsCreate and advise on materials for executive presentations, project management tracking, etc.Valuable Skills:Genuine curiosity for how to shape advertising for today's worldUnflappable ability to leave a meeting with clear, effective next stepsAbility to think entrepreneurially while appreciating the formality of working for a high-profile corporationOptimistic and a benefit-of-the-doubt perspectiveEmployees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.

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