We help businesses grow through digital advertising, content marketing, SEO, social media, video production, publishing, and lead generation strategies. We are looking for a creative, organized, and growth-minded Marketing & Growth Specialist who can help expand the visibility, authority, and lead generation efforts of both exploreMedia and exploreHVAC. We are looking for someone who enjoys figuring out what drives attention, engagement, qualified leads, and business growth. Lead Generation & Audience Growth · Manage and optimize existing lead generation funnels · Generate qualified leads through content marketing, email marketing, webinars, events, social media, and strategic outreach · Build and maintain email marketing campaigns and bi-weekly newsletters · Develop relationships with industry partners and conference contacts · Attend conferences, networking events, and industry functions as needed · Track lead generation efforts and identify opportunities for improvement Marketing & Growth Strategy · Develop and maintain annual, quarterly, and monthly marketing calendars · Identify new opportunities to generate qualified leads and expand brand awareness · Monitor campaign performance and recommend optimizations based on data · Track key performance indicators and provide reporting on marketing initiatives · Research industry trends, competitor activity, and emerging marketing opportunities · Assist in developing and executing growth strategies for exploreHVAC and exploreMedia Content & Authority Building · Create topics, outlines, and scripts for short-form video content · Coordinate content creation efforts across social media, podcast, video, email, and digital channels · Manage podcast production, scheduling, guest communication, and episode coordination · Develop webinar presentations and educational content using Canva and PowerPoint · Support personal brand content initiatives for company leadership · Coordinate video shoots, talent scheduling, shot lists, and production logistics Marketing Operations · Manage projects and workflows through ClickUp and other internal systems · Coordinate with internal teams to ensure marketing campaigns are executed on time · Maintain organized records, reporting dashboards, and campaign documentation · Support creation and updating of sales collateral and marketing assets · Utilize AI tools, including ChatGPT, to improve efficiency, research, content development, and execution · You understand our brands, services, audiences, and marketing systems.
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