Role Overview This role plays a critical part in scaling our Meta and social ads strategy by formulating new campaigns, optimizing control ads, and utilizing creativity in the drafting of new creatives. The ideal candidate will thrive as an independent contributor and be ready to contribute right away. Key Responsibilities • Develop and execute data-driven Meta Ads strategies aligned with business goals, driving high-quality leads while maintaining ROAS targets. • Monitor KPIs daily and proactively optimize campaigns for scale and profitability, running creative-level and audience-level split tests to improve CPA and reduce ad fatigue.
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