Facebook Ads Manager

Overview Duties Develop comprehensive Facebook advertising strategies aligned with overall marketing goals, utilizing platforms like Google Ads, Bing Ads, and Twitter Ads for multi-channel campaigns.Manage end-to-end PPC campaign management including audience targeting, ad creation, bid adjustments, and performance tracking to maximize ROI.Conduct detailed keyword research and utilize SEO tools to enhance ad relevance and campaign effectiveness across paid search channels.Monitor media performance analytics using tools like Google Analytics, Google Tag Manager, and web analytics reporting to identify trends and optimize campaigns in real-time.Allocate and manage marketing campaign budgets efficiently across platforms such as Microsoft Ads and DoubleClick to ensure cost-effective media buying.Implement conversion optimization techniques to improve click-through rates (CTR) and conversion rates through A/B testing and landing page enhancements.Prepare detailed reports on media performance analytics and provide insights for data-driven decision making to refine ongoing strategies.Requirements Proven experience managing Facebook Advertising campaigns with a strong understanding of paid social media advertising best practices.Solid knowledge of SEM (Search Engine Marketing), PPC campaign management, and media planning across multiple platforms including Google Ads, Bing Ads, Twitter Ads, and Microsoft Ads.Proficiency in digital marketing tools such as Google Analytics, Google Tag Manager, SEO tools, spreadsheets (especially pivot tables), and web analytics reporting software.Ability to manage budgets effectively within a search marketing or paid social media role while maintaining a focus on ROI optimization.Strong analytical skills with experience interpreting media performance analytics to inform strategic adjustments.Excellent communication skills for collaborating with cross-functional teams on campaign planning and reporting.Familiarity with conversion optimization techniques and experience in managing large-scale marketing campaign budgets is highly desirable.Embark on a journey where your creativity meets data-driven precision! As a Facebook Ads Manager at our company, you'll have the opportunity to shape impactful digital campaigns that resonate with audiences worldwide while advancing your expertise in the ever-evolving landscape of digital marketing.