Create, manage, and optimize Facebook advertising campaigns to meet specific marketing objectives using Facebook Ads Manager. Conduct detailed keyword research and audience targeting to enhance campaign performance across social media platforms. Collaborate with the marketing team to develop media plans that incorporate SEM (Search Engine Marketing), PPC (Pay-Per-Click) campaigns, and other digital channels such as Twitter Ads, Google Ads, Bing Ads, and affiliate marketing programs. Utilize SEO tools and web analytics platforms to support overall digital marketing strategies including SEO, SEM, and conversion optimization efforts. Hands-on experience with performance marketing strategies across multiple channels including Twitter Ads, Google Ads, Bing Ads, and affiliate networks.
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