Facebook Ads Specialist

GrowthAssistant is looking for a Facebook Ads Specialist for our growth marketing team in the US. The Benefits • Work From Home • Attendance, Performance, and Referral Bonuses • Paid Holidays and Time Offs • Health Insurance Card Core Tasks: • Launch new Meta ad campaigns from scratch • A/B testing of ads and ad sets to determine what is and is not successful • Optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc. • Monitor, export, track, and identify common meta ads challenges, learnings, and optimizations (flagging over/under pacing) • Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client • Test new ad copy and assets based on new products or services • Assist with the development of new ad channels as needed • Collect ads content, assets, and copy from cross-functional marketing teams • Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client • Share recommendations Must Have: • 2-3+ years of Meta ads experience to set up, optimize, and report • 1+ years of experience with LinkedIn ads (or will need to learn platform on the job with provided training) • Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics • Experience building reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns • Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data and client provided bidding strategy • Understanding of creative best practices for social and creative trends • Proficiency in fluent English written and verbal communication • Proactive daily communication through Slack/IM, email, and video calls • High organization, resourceful, can self-manage once ramped • Proven success partnering with U.S. based clients in past roles • Ability to work PST