Facebook Ads Specialist

Preferred Background • 2-4 years of hands-on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaigns • Agency experience (working with multiple clients) • Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4 (Google Analytics 4), and Meta Pixel implementation • Experience with privacy-first tracking solutions and iOS 14.5+ attribution challenges • Familiarity with AI-powered campaign optimization tools and automation features (Advantage+, Performance Max) • Experience planning and executing paid social, SEM, content marketing, and local search campaigns • Strong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimization • Knowledge of attribution modeling and multi-touch attribution platforms • Genuine passion for digital marketing innovation and staying current with platform updates and industry trends • Strong analytical thinking and problem-solving abilities • Self-starter who thrives with autonomy and minimal supervision • Commitment to delivering high-quality work with meticulous attention to detail Required Skills • Detail-oriented, highly organized, and able to prioritize competing deadlines while seeing projects through to completion • Strong analytical mindset with comfort in data analysis, pattern recognition, and applying insights to client campaigns • Proven ability to manage multiple client accounts in fast-paced environments • Experience designing experiments, tracking performance metrics, and making data-driven decisions with statistical significance • Proactive learner who stays ahead of digital marketing trends, platform updates, and privacy regulations (iOS updates, cookie deprecation, etc.) As one of the nation's fastest-growing SEO agencies, Helium continues to be recognized for its service excellence. We believe culture is the most important thing we must get right at this early stage in our journey. In this role, you will spend most of your day communicating with businesses. This position is hybrid (Monday, Wednesday, and Friday in the office) for candidates within a one-hour commute to the zip code 45249.