The Facebook Paid Advertising Specialist provides research, planning, and execution of Facebook campaigns to drive the client’s short and long-term business objectives through the use of Facebook... Advertising. Responsibilities and Duties Develop and maintain professional working relationships with all levels of staff. Key deliverables for the position include: • Build out and maintain Facebook Paid Advertising campaigns for clients based on client’s goals • Implement Facebook Pixel and Standard Events to track campaign success • Create custom audiences and lookalike campaigns to maximize results • Monitor campaigns to maintain effectiveness • Work with Account Managers to ensure client success • Report on progress and changes made to the campaigns on a daily basis • Report on results of the campaigns weekly or monthly depending on client needs Qualifications and Skills • Highly self-motivated individual. • Strong organizational and analytical skills a must for success.
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