Facebook/Google Ads Digital Marketing

Overview Are you passionate about driving impactful digital marketing campaigns that elevate brand visibility and generate measurable results? Join our energetic team and help shape the future of digital advertising through data-driven decision making and creative media buying. Develop, implement, and optimize paid search and social media advertising campaigns on platforms such as Facebook Ads Manager, Google Ads (including Google AdWords), Bing Ads, and Twitter Ads.Conduct comprehensive keyword research to identify high-performing keywords that align with campaign goals and target audiences.Manage marketing campaign budgets meticulously, ensuring efficient allocation of resources across channels to maximize media performance.Utilize web analytics tools like Google Analytics, Google Tag Manager, and other SEO tools to monitor campaign performance, analyze data trends, and generate detailed web analytics reports.Perform media planning and media buying activities to reach target demographics effectively through social media advertising and paid search marketing strategies.Implement conversion optimization techniques to improve landing page performance and increase ROI on digital campaigns.Collaborate with cross-functional teams to develop compelling ad creatives, optimize campaigns based on performance metrics, and execute A/B testing for continuous improvement.Skills Proven experience in performance marketing with a strong understanding of PPC (pay-per-click) campaign management across multiple platforms.Expertise in Facebook Advertising, Google Ads (including Google AdWords), Microsoft Ads (formerly Bing Ads), and Twitter Ads.Strong knowledge of SEM (Search Engine Marketing), SEO (Search Engine Optimization), and media performance analytics.Proficiency in using SEO tools, spreadsheets (including pivot tables), and web analytics reporting tools to analyze campaign data effectively.Skilled in managing marketing campaign budgets within a search marketing role while maintaining a focus on ROI optimization.Ability to leverage data-driven insights for decision making in digital marketing strategies and media planning.Familiarity with tools such as DoubleClick for media buying, Google Tag Manager for tracking implementation, and various SEO tools for keyword research and site analysis.Excellent communication skills to present campaign results clearly and collaborate effectively with team members.Join us if you’re ready to make an impact through innovative digital marketing strategies!