F&B Marketing and Events Manager - Hilton Garden Inn Denver Union Station

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Responsibilities • Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites • Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO • Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing • Conduct and track on-going email marketing campaigns for a variety of hotel business units • Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions • Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs • Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises • Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel • Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed • Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites. – work with property staff and agencies on design and creation of new materials • Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity. Required to have a minimum of 2-4 years of experience in a marketing position. The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.