Field Marketing

About the Job

As a Field Marketing Specialist (FMS) for Mountain Mike's Pizza, you will serve as a local marketing brand ambassador, tasked with elevating brand presence and driving local B2B/B2C sales at the restaurant level. You will act as both a coach and a connector, building local business relationships, supporting franchisee engagement, and executing high-impact grassroots marketing.

Key Responsibilities · Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reach them with locally personalized, empathic phone & canvass outreach to generate leads

Develop local B2B relationships to grow large-order and catering salesCreate localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike’s PizzaPartner with franchisees to build and activate sales through relationship buildingBuild sales momentum overnight and over timeExecute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media.Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic.Training: Provide coaching on canvassing, campaign planning, and local relationship-building.Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker.You will typically support 20–30 franchise locations, balancing in-person visits, administrative planning, and event execution.Qualifications Required: · Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support

Demonstrated success in B2B marketing or grassroots campaign executionStrong communication, organizational, and relationship-building skillsSelf-directed and able to work independently across multiple marketsAbility and willingness to travel by car throughout the Stanislaus/Merced market 3–4 days per week.Proficiency with Microsoft Office, Google Workspace, and CRM/reporting toolsPreferred: · Background in QSR, restaurant, or franchise systems

Bilingual (English/Spanish)Familiarity with the Stanislaus/Merced market landscapeEmployment Type: Full-time, exempt position. Employment is at-will in accordance with California Labor Code §2922.

Schedule & Travel · Workload: This is a full-time exempt position. The workload averages approximately 55 hours per week, including evenings and weekends, based on field needs and event schedules.

Work Location: Stanislaus/Merced area (Remote/Home-Based + Local Field Travel).Employee must reside in the market and be able to travel (restaurant visits, event sites, canvassing) daily, as well as conduct remote/home-based administrative work.

Travel: Frequent local travel across assigned trade areas throughout the Stanislaus and Merced regionDriving Requirements: Must have reliable transportation and be able to transport signage and event materials.Mileage & Expense Reimbursement: All business-related mileage and approved expenses (e.g., phone, internet, printing) are reimbursed per California Labor Code§2802 and company policy.

Driving Compliance: Time spent in the field is scheduled and monitored. DOT/FMCSA rules apply where required for business vehicle use.Compensation & Benefits · Base Salary: $70,000 – $80,000 annually (commensurate with experience and geographic location)

Compliance Statement · Mountain Mike’s Pizza is committed to full legal compliance with federal, state, and local labor laws.