Field Marketing Manager / Coordinator

Location: Based in Atlanta, GA or Birmingham, AL (in-market, hybrid field/remote)

Territory: GA and AL

Employment Type: Full-time, W-2 Employee

Title / Level: Field Marketing Manager OR Field Marketing Coordinator — assigned at offer based on experience

Reports To: Experiential Marketing Manager

Travel: Daily within Atlanta metro; regular overnight travel into Alabama markets (estimated 15–25% of time)

A note on the title and level:

We’re open to hiring this role at either the Manager or Coordinator level — the right title and scope will be set when we make the offer, based entirely on the experience and capabilities of the person we bring on. If you’re an early-career field marketer, apply. If you’re a seasoned operator who’s ready to own a multi-state market, apply. The role description below covers the full scope; what each person owns will scale to where they’re at.

About Lick Energy

LICK Energy is for those who don't tone it down. We believe the best moments happen when you stop holding back.

With zero sugar and purpose-driven ingredients, LICK provides smooth, feel good energy with natural caffeine and L-theanine, plus added vitamins and antioxidants.

Bold flavors, real energy. Nothing watered down. LICK gives you the energy to make any moment yours. Stay a little longer, laugh a little louder.

When life gets dry... give it a LICK.

The Role

We’re hiring an in-market Field Marketing hire to own Lick Energy’s presence across Georgia and Alabama. Based in Atlanta, GA or Birmingham, AL you’ll plan and execute on-the-ground activations, build and lead a team of brand ambassadors, partner with retail and distributor accounts, and bring the brand to life everywhere our consumers spend time.

Whether we hire you as a Coordinator or a Manager, you’ll be part strategist, part doer, and 100% in-market. If you love being on the ground, building something from scratch, and watching real people fall in love with a brand you’re shaping — read on.

Title and Level: How We’ll Decide

We’re hiring one person, but at one of two levels. Here’s the difference at a glance:

Field Marketing Coordinator (1–2 years experience)

Execution-first role that focuses on running great events on the ground
Supports the broader field strategy set by HQ; doesn’t own the full activation calendar or budget on day one
Helps recruit, schedule, and support the brand ambassador team
Built to grow into the Manager role over time

Field Marketing Manager (2–4+ years experience)

Owns the activation calendar, budget, and overall field strategy across both states
Recruits, hires, leads, and develops the brand ambassador team independently
Owns key retail, distributor, and event partnerships directly
Operates with high autonomy and contributes to broader brand and growth strategy

If you’re between these two — that’s great. We have flexibility to scope the role to where you are.

What You’ll Do

The role spans the activities below; how much you own end-to-end versus support depends on the level we hire you at.

Activate and Execute

Plan, staff, and execute field activations across the Atlanta metro and Alabama — sampling pop-ups, festivals, sports moments, gym takeovers, college campus drops, and retail demos
Identify and secure local event partnerships, sponsorships, and grassroots opportunities in both states
Manage on-site logistics: permits, equipment, sample inventory, vehicle rentals, signage, and day-of execution — including out-of-town activations
Contribute to (or own, depending on level) the activation calendar and ensure every event ladders up to broader brand and sales priorities

Build and Lead the Brand Ambassador Team

Recruit, onboard, train, and schedule a team of part-time brand ambassadors (1099 contractors) in both Atlanta and key Alabama markets (Birmingham, Auburn/Tuscaloosa, Huntsville, Mobile)
Help build standardized onboarding, brand training, and event playbooks so every ambassador represents Lick consistently
Coach the team in real time and provide feedback to drive performance, retention, and a strong on-brand vibe at every activation
Approve timesheets, manage event-day staffing, and maintain a healthy ambassador roster across the territory

Partner with Retail and Distribution

Build relationships with key retail accounts, C-stores, gyms, and on-premise locations across Georgia and Alabama to land in-store sampling, displays, and account-level activations
Coordinate closely with our distributor and sales partners in each market to align field activity with sell-in priorities, new account launches, and seasonal pushes
Track shelf presence, distribution gaps, and competitor activity across both states and surface insights back to the team

Capture, Report, and Iterate

Capture content (photo, video, UGC) at every activation and feed it back to the brand and social teams
Submit clean recap reports — sample counts, attendance estimates, qualitative learnings, photos — within 24 hours of every event
Help manage (or own) the Georgia + Alabama field marketing budget; track spend against ROI and flag opportunities to reallocate
Bring market intel — what’s working, what’s not, what consumers are saying in each market — to weekly syncs with HQ

What You Bring (Required at Either Level)

At least 1+ year of experience in field marketing, brand ambassador programs, experiential marketing, event production, hospitality, or related on-the-ground brand work — ideally in beverage, CPG, fitness, or lifestyle
Familiarity with the Atlanta market; openness and excitement about getting to know Alabama markets
Strong organizational chops — you can juggle multiple events, deadlines, and stakeholders without dropping balls
Comfortable with the physical side of the job: lifting up to 40 lbs, setting up and breaking down event booths, and being on your feet for full event days
Excellent communicator — clear writing, confident in front of consumers and partners, and comfortable representing the brand
Self-starter mentality with a startup mindset: scrappy, organized, adaptable, and energized by ambiguity
Valid driver’s license, reliable transportation, and willingness to work nights and weekends as the event calendar requires
Comfortable with regular overnight travel into Alabama markets
Proficient with the basics: Google Workspace, Excel, social platforms, and event/content tools (Canva, CapCut, etc.)

What Gets You Hired at the Manager Level

2–4+ years in field, experiential, or brand marketing — ideally in beverage, CPG, fitness, or lifestyle
Track record of independently managing or leading a team of part-time staff, ambassadors, or volunteers
Experience owning a market’s activation calendar, budget, and strategy end-to-end
Existing relationships with retail accounts, distributors, event producers, venues, gyms, college reps (Georgia, Georgia Tech, Auburn, Alabama, UAB), or local media in either market
Experience launching or scaling an emerging beverage/CPG brand in a new market

Bonus Points (Either Level)

Recent grad of a Georgia or Alabama university with active campus and community connections
Comfort capturing on-brand photo/video content for social use
Experience working with beverage distributors (e.g., DSD, beer/non-alc partners)
Bilingual (English/Spanish) for broader consumer reach across both markets

Why Lick

High-ownership role: you’ll be the face of the brand across two states and you’ll see your work directly drive growth
A real growth path: Coordinators are hired with a clear runway to grow into the Manager role
Direct line to brand and HQ leadership — your voice shapes how we show up
Competitive pay (leveled to experience), performance bonus, health benefits, PTO, and (yes) all the Lick you can drink
A small, fast-moving team where good ideas win and ambassadors of the brand grow into bigger roles fast

Pay: $65,000.00 - $75,000.00 per year

Work Location: Hybrid remote in Atlanta, GA 30332