Field Marketing Manager

JOB TITLE: Field Marketing Manager LOCATIONRemote; candidates must reside in Texas or Florida near a PRM location including Dallas, San Antonio, Houston, Miami, and West Palm Beach.DEPARTMENTMarketingBENEFITSHealth, Vision and Dental, Paid holiday and PTO, FSA, high‑income potential with base and bonus structure.BONUS STRUCTUREEmployee will be eligible for an incentive compensation program tied to marketing performance metrics. With the employee's direct supervisor, performance metrics will be set and agreed upon, and those metrics will determine the value of the bonus. In combination with quarterly team performance, the employee can meet up to 10% of their annual salary through a quarterly performance bonus.Position Overview Pelvic Rehabilitation Medicine (PRM) is seeking a strategic, relationship‑driven Field Marketing Manager to support regional growth initiatives across our national network of Centers of Excellence.This role sits at the intersection of marketing, provider partnerships, referral growth, and local market expansion. The Field Marketing Manager is responsible for developing and managing regional referral relationships, supporting provider visibility and engagement, activating local growth initiatives, and contributing to patient volume growth across assigned territories.Unlike traditional healthcare business development roles focused on transactional outreach or routine office visits, this role is highly strategic and integrated within PRM’s Growth & Marketing organization. Field Marketing Managers partner closely with surgeons, non‑operative providers, campaign management, digital marketing, operations, and executive leadership to strengthen PRM’s regional presence and referral ecosystem.Field Marketing Managers serve as the primary relationship owner for assigned territories and play a critical role in scaling PRM’s national brand while supporting local market growth.Core Responsibilities Territory Growth & Referral StrategyOwn regional referral relationship development across assigned marketsBuild and maintain strategic referral pipelines across Tier 1, Tier 2, and Tier 3 provider networksSupport growth of both surgical and non‑operative service lines within assigned territoriesIdentify opportunities for referral expansion, partnership development, and local market activationContribute to territory growth goals tied to NPVs, admits, and referral pipeline influenceSupport pipeline development initiatives for denovo and expansion marketsProvider Partnerships & Relationship ManagementServe as the primary field marketing partner for assigned providers and territoriesDevelop and maintain relationships with key referring physicians, healthcare organizations, and strategic partnersCoordinate high‑value provider meetings, VIP visits, and strategic introductions for PRM surgeons and providersSupport provider visibility initiatives including educational events, partnerships, webinars, and regional activationsPartner with providers to identify local growth opportunities and market needsCampaign & Market ActivationPartner closely with Campaign Management to execute regional growth initiatives and local market activationsSupport execution of denovo launches, referral campaigns, educational programming, and strategic partnershipsAssist with market‑specific outreach aligned with national marketing initiativesCollaborate with Digital Marketing and Content teams to support local market awareness and referral growth strategiesParticipate in select conferences, provider events, and strategic partnership opportunities as neededCross‑Functional CollaborationPartner closely with Marketing, Operations, Intake, and Provider teams to align regional growth effortsProvide field insights and market intelligence to internal stakeholders and leadershipSupport forecasting discussions and growth planning initiativesCollaborate with Campaign Managers to ensure alignment between national campaigns and local market executionReporting & PerformanceTrack and report on referral pipeline development, strategic…