Field Marketing Manager

Get AI-powered advice on this job and more exclusive features.We are looking for a talented individual to join our team as a Field Marketing Manager. In this role, you will be an integral part of the Marketing team, overseeing the success of all demand generation initiatives and marketing events in the Great Lakes region. Responsibilities :Develop strategic and effective regional marketing plans to build pipeline and drive revenue goalsWork with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc.Partner with various cross functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targetsBuild and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunitiesTrack lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely mannerManage to key metrics and monitor KPIs in Salesforce and TableauManage quarterly regional field marketing budgetAnalyze program results and business contribution through data-driven reporting and analyticsCommunicate with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programsSupport all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region Qualifications :5+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology companyStrong Field and Channel Marketing expertise, personal drive, a history of career growthAbility to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs changePreferred locations are Michigan and Ohio, but open to other areas of the of Indianafor the right candidate.Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channelStrong understanding of the IT buyer, ability to write to and create compelling events for buyer personasStrong written, oral, interpersonal and presentation skillsExcellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decisionAbility to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customersStrong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organizationOutcome driven, analytical, and have a track record of executing creative, impactful field marketing programsExperience with Marketing Automation, CRM (), GSuite, Splash is preferredBS/BA degree or equivalent experienceAbility to travel within territoryCandidates should be located in the Great Lakes Region and will be required to travel for events in the region.Compensation: $35 - $48 per hour#: 25-00173Seniority levelSeniority level Mid-Senior levelEmployment typeEmployment type ContractJob functionJob function MarketingIndustries Computer and Network SecurityReferrals increase your chances of interviewing at Cypress HCM by 2xSign in to set job alerts for “Marketing Manager” roles.Troy, MI $85,000.00-$ 1 week agoGlobal Marketing Experience Web Specialist Digital Marketing Strategist (Start-Ups) - Remote USSenior Digital Marketing Strategist (Start-Ups) - Remote USSenior Paid Media Strategist (Remote US) Senior Client Success Manager - ProgrammaticMichigan, United States $75,000.00-$95,000.00 1 day agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr