Field Marketing Specialist

We’re rewriting how data moves and what the world can do with it. What You Will Do: • Help define our targeted marketing strategy, programs and field execution plan encompassing multiple marketing tools, and manage program tactics, logistics, metrics and budget • Partner closely with sales leaders, account executives, acquisition reps, and partner development managers to develop growth strategies and increased engagement within prospect accounts. • Help build a field marketing plan with emphasis on 1:few/1:many digital (virtual) programs to drive new logo business in accounts; manage facets of the marketing plan for sales teams, including strategy, targeting, program tactics, metrics and budget. • Track key metrics to ensure business impact measured by account pipeline/incremental consumption, product-led consumption, database growth and accuracy for accounts, account/persona engagement • Inform field sales, SRD, and customer success managers on new and existing digital-native marketing activities being performed to increase adoption • Align and collaborate with sales and sales enablement teams to ensure SLAs for lead and program follow up are achieved • Work closely with Marketing and Sales Operations to optimize marketing tools/technology, including 6sense, Sendoso, Folloze, among others. Come As You Are