Field Marketing Specialist, Freshwater

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, Spider Wire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. At Pure Fishing we have high expectations for Execution , we strive to Empower our people every day, expect and encourage Authenticity .Field Marketing Specialist, FreshwaterSE Territories: MS, AL, TN, GA, SCJob Summary As a Field Marketing Sales Specialist, you’ll bring our brands to life where it matters most—out in the field with retailers, anglers, and fishing communities. If you love fishing, connecting with people, and being on the move, this is your chance to make waves.What will you do?Execute regional marketing campaigns, promotions, and field events aligned with business goalsPlan and manage trade shows, retailer events, demos, and promotional activitiesBuild strong relationships with retailers, consumers, and sales partnersRepresent Pure Fishing brands professionally at events and in the fieldSupport Territory Managers with marketing initiatives, lead generation, and retail insightsGather customer feedback and market intelligence to help shape strategiesDevelop and distribute localized marketing materials and promotional contentMonitor event and campaign performance, providing insights and ROI recommendationsManage field marketing budgets and resources effectivelyCollaborate cross‑functionally with marketing, sales, and internal teamsWhat makes you a great catch?Passion for fishing, the outdoors, and connecting with customersAt least 2 years of experience in sales, marketing, or a related fieldStrong communication and relationship‑building skillsPersuasive selling ability and confidence working directly with customersExperience with Microsoft Office tools including Word, Excel, and Power Point Understanding of category management and retail selling conceptsAbility and willingness to travel up to four days per weekBachelor’s degree or equivalent experience preferredWhy you will love it hereWork directly with anglers, retailers, and fishing communitiesBe part of creating exciting, hands‑on brand experiencesTravel and attend events that bring the fishing industry to lifeJoin a passionate team that genuinely loves the outdoorsOpportunity to make a visible impact on brand growth and retail successYour work environmentFast‑paced and highly interactiveCombination of travel, field events, retail visits, and collaborative office workStrong partnership with sales, marketing, and retail teamsDynamic environment where no two days look the sameWhat you will need to succeedHigh energy and a customer‑first mindsetStrong organization and multitasking skillsAbility to adapt quickly in fast‑moving environmentsComfort presenting, selling, and engaging with diverse audiencesPassion for building relationships and growing brands in the field#J-18808-Ljbffr