Field Marketing Strategist

Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. Primary Responsibilities • Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience • Align activation strategies with center-specific needs • Track center's performance and oversee marketing impact at center level • Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies • Develop initiatives aligned with local insights to achieve goals • Work closely with center managers to understand local needs and tailor marketing efforts • Ensure brand consistency across all in-center marketing materials and activities • Support in-center marketing activities • Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation • Identify and bring support and guidance to define local alliances (prospecting and negotiation) • Manage relationships with local businesses • Activate and validate contingency/special plans on demand • Work closely with operations to support centers effectively • Field Marketing Strategist will oversee a portfolio of 21 to 37 centers • Travel up to 50% of the time, with a minimum of 4-8 center visits per month This job description is intended to present the general content and requirements for the performance of this job. • 4 + years of previous experience in field marketing, event management, or local activations. The estimated pay scale for the Field Marketing Strategist role based in the United States is $67,000 - $100,000/yr.