Field Marketing Strategist

Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. Primary Responsibilities • Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience • Align activation strategies with center-specific needs • Track center’s performance and oversee marketing impact at center level • Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies • Develop initiatives aligned with local insights to achieve goals • Work closely with center managers to understand local needs and tailor marketing efforts • Ensure brand consistency across all in-center marketing materials and activities • Support in-center marketing activities • Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation • Identify and bring support and guidance to define local alliances (prospecting and negotiation) • Manage relationships with local businesses • Activate and validate contingency/special plans on demand • Work closely with operations to support centers effectively • Field Marketing Strategist will oversee a portfolio of 21 to 37 centers • Travel up to 50% of the time, with a minimum of 4-8 center visits per month This job description is intended to present the general content and requirements for the performance of this job. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers. • 4 + years of previous experience in field marketing, event management, or local activations.