FirstBank is hiring: Sr. Creative & Advertising Manager in Nashville

The Senior Creative Advertising Manager collaborates closely with internal stakeholders, agency partners, and cross-functional teams to drive marketing initiatives from concept through production, with a strong focus on results, brand integrity, and regulatory compliance. Develop and oversee corporate advertising strategies across print, radio, social media, email, direct mail, billboards, and more, maintaining a consistent brand voice and identity across all marketing channels Manage the graphic design and creative specialist team including hiring, coaching, training and providing direction to team members through feedback to support personal development and ongoing improvement. Lead brand, product, branch opening, and merger-related advertising campaigns Manage social media strategy, oversee content, and expand the bank’s digital presence Collaborate with market presidents, regional marketing coordinators, and internal departments to tailor advertising efforts Manage creative performance reporting and testing strategies to continuously refine campaign effectiveness based on data insights and audience response Direct and mentor graphic designers, managing workflow, design direction, and creative execution for collateral, web, and visual communications Ensure advertising materials comply with regulatory guidelines and company policies Oversee agency partnerships, compliance reviews, and approvals for marketing and advertising materials Participate in budgeting, strategic planning, and resource allocation within the marketing department Manage Relationship Expansion, Onboarding and Customer Acquisition programs Serve as the strategic lead for external agency partners, guiding concept development, messaging strategy, and integrated media plans across multiple channels. Oversee brand governance across all lines of business, acting as the final decision-maker on visual identity, voice, and creative consistency. 7+ years of experience in creative advertising, brand strategy, or a related field, including at least 5 years in a senior or supervisory role.