Fractional Creative Strategist

About Lumi MedsLumi Meds is a fast-growing U.S. -based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.Fractional Creative Strategist – RemoteDepartment: Marketing Location: U.S. -Based / Remote Engagement: Fractional / Part-TimeAbout Lumi MedsLumi Meds is a fast-growing U.S. -based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. Decisions happen fast, priorities evolve, and builders thrive.We are a remote-first, globally distributed team that values clarity, accountability, speed, and people who take initiative rather than wait for direction.About the RoleLumi Meds is looking for a Fractional Creative Strategist to help shape and continuously improve the creative strategy behind our paid acquisition efforts.This is a senior, hands‑on strategic role for someone who deeply understands direct‑response creative, DTC performance marketing, consumer psychology, and creative testing .You will work closely with our founders, marketing team, media buyers, designers, editors, and content creators to determine what we should create, why we should create it, how we should test it, and what we should do next based on performance.Rather than managing creative production full‑time, you will provide the strategic direction that keeps our creative engine focused on the concepts, hooks, formats, offers, and messages most likely to drive customer acquisition.You should be equally comfortable analyzing a performance dashboard, reviewing competitor ads, developing new creative angles, writing a creative brief, and giving actionable feedback on an ad before it goes live.The goal is simple: help Lumi Meds produce smarter creative, identify winning concepts faster, and systematically scale what works.What You’ll Own Creative Strategy & DirectionDevelop and continuously refine our performance creative strategy across Meta, Google, Tik Tok, You Tube, Reddit, and other paid acquisition channels .Identify new creative concepts, angles, hooks, offers, formats, and messaging opportunities based on performance data, customer insights, and market trends.Translate business and acquisition goals into clear creative priorities for designers, editors, copywriters, and content creators.Build actionable creative briefs that clearly define the audience, insight, hook, message, format, CTA, and testing hypothesis.Ensure creative concepts are adapted appropriately for each platform rather than simply repurposed across channels.Maintain a healthy balance between iterating on proven winners and testing genuinely new creative directions.Performance Analysis & Creative TestingRegularly review creative performance using metrics such as CTR, CPA, ROAS, CVR, hook rate, hold rate, and conversion performance .Identify why creative is winning or losing and turn those insights into the next round of testing.Develop structured testing frameworks for:Identify creative fatigue and recommend when concepts should be refreshed, expanded, or retired.Build a repeatable feedback loop between performance data →…