Franchise Digital Marketing Specialist

The primary objective of the Digital Marketing Specialist is to support new and existing BELFOR Franchise Group franchisees in local marketing efforts to improve their online presence, attract customers, and grow their business. Speak with clients at least once a month to report on performance, identify their business and local marketing needs and help generate leads to grow sales Work closely with brand and marketing teams to report on franchisee performance, discuss challenges/opportunities and remain aligned on priorities Oversee Google Business Profile and Facebook Business Pages Launch and optimize paid ad campaigns through Google and Facebook Perform regular website audits and implement SEO tactics to continually improve traffic and organic rankings WordPress editing and landing page creation Write and edit concise copy Manage client budgets for monthly PPC ad spend Prepare and present monthly KPI reports analyzing SEO and PPC ad performance for each client Advise and implement changes to websites and campaigns as requested by clients Coach franchise owners on what they can do to improve their digital presence Work with third-party partners and tools related to digital marketing Build a strong, personal relationship with each client to educate them on the support they are receiving Other Responsibilities Complete regular reports and checklists detailing work done for each client as specified by the department manager Bachelor's degree preferred 2+ years digital marketing experience Preference for Google Ads and Analytics Certified Experience in WordPress editing and optimization -- HTML is a plus Knowledge of SEO and digital marketing concepts Experience in data reporting and presentation Familiarity with Facebook Business Ads Organization and administrative experience in office environments Proficiency with Microsoft Excel and other office software Experience in customer service and resolving complicated issues