Compound Growth Marketing is a B2B demand generation agency that partners with high-growth SaaS and tech companies to build and scale predictable pipeline. The ideal candidate has 5–10+ years of hands-on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting. Strategy & Planning • Develop channel-specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness) • Build and present media plans with clear targeting, budget allocation, and channel mix recommendations • Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types Account Management & Optimization • Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs • Proactively surface insights and optimization opportunities based on performance trends and client feedback • Conduct keyword research, competitive analysis, and audience refinement to improve campaign results • Adjust targeting, creative, and bidding strategies to maximize ROI Requirements • 5–10+ years of paid media experience with a strong focus on B2B demand generation • Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus • Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions • Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus • Strong communication and presentation skills—able to explain complex performance trends in a clear, client-facing way • Comfortable working independently and collaboratively in a remote, fast-paced environment • Availability during East Coast U.S. working hours
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