Freelance Brand Strategist

Freelance Brand Strategist FUEL is seeking a Brand Strategist and gifted storyteller to help define, build, and evolve brands that inspire, connect, and drive measurable business impact. This role combines research, strategic thinking, writing, and creative collaboration to uncover what makes a brand distinctive and why it exists beyond generating a profit, positioning it for long-term success. You'll work closely with account strategy, designers, writers, and clients to create powerful strategies that guide everything from brand architecture and messaging to marketing campaigns and customer experiences. Key Responsibilities Brand Discovery & Research • Lead discovery sessions, stakeholder interviews, and archetype workshops to uncover business goals, customer insights, and competitive dynamics • Conduct brand audits, competitive audits, and qualitative and quantitative research to identify audience needs, industry trends, opportunities, and key insights • Translate insights into actionable strategies that guide creative development and execution

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