Freelance Digital Marketer

Digital Marketer is needed in Boston, United States. The ideal candidate has 5–10+ years of hands-on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting. Requirements • 5–10+ years of paid media experience with a strong focus on B2B demand generation • Expertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus • Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions • Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech is a plus • Strong communication and presentation skills—able to explain complex performance trends in a clear, client-facing way • Comfortable working independently and collaboratively in a remote, fast-paced environment • Availability during East Coast U.S. working hours Key Responsibilities Account Management & Optimization • Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs • Proactively surface insights and optimization opportunities based on performance trends and client feedback • Conduct keyword research, competitive analysis, and audience refinement to improve campaign results • Adjust targeting, creative, and bidding strategies to maximize ROI Reporting & Communication • Create regular performance reports with clear insights, trends, and recommended next steps • Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals • Join client calls to present results, discuss strategy, and provide POVs on evolving media plans Additional Information • The opportunity to work with some of the most exciting names in B2B SaaS • A collaborative team that values strategic thinking, experimentation, and performance • Flexibility in workload and schedule, with a high level of ownership and autonomy Posted a day ago