Freelance Digital Marketer

Digital Marketer is needed in San Jose, United States.Client: Staffing Agency RecruitmentLocation: San Jose, CA, usContract: ContractJob DescriptionThis is a remote position. We’re looking for a data-driven, highly motivated Google Ads Contractor.What you’ll be doing:Help manage the day-to-day of BILL’s Google Ads accounts (Search, Display, Performance Max, Display and YouTube), optimizing for lead and pipeline generation.Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights.Spending time in accounts setting up and optimizing campaigns, ad groups, keyword lists, negative keywords, bidding strategies, ad copy, ad assets/extensions, A/B tests, and more.Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance.Help oversee campaign budgets and performance for all paid search advertising channels.Staying up to date on Google Ads product releases, betas, algorithm updates, and search marketing trends in the industry that can benefit advertising channels.Analyzing reports, search term data, performance trends, and recommending the necessary changes to work towards improving performance.RequirementsMinimum 3-5 years of experience managing Google Ads and other paid search accounts (e.g., Microsoft/Bing Ads).Practical knowledge and understanding of the Google Ads platform and Google Ads Editor, including how to set up campaigns, conduct keyword research, and strategize.Analytical and quantitative skills; bias towards data-based decision making.Excel/Google Sheets experience in data manipulation and analysis.Experience with Google Analytics (GA4).Experience in landing page optimization, ad copy writing, and A/B testing to drive conversion improvements.Ability to multitask, balance, and juggle responsibilities in a fast-paced environment.Willingness to assist on different projects, accounts, and campaign needs.To Stand OutExperience specifically in B2B marketing - ideally SAAS.Experience in FinTech or the financial/accounting industry.Experience with Enterprise reporting and BI tools - especially Tableau.Posted in 16 hours