Freelance Social Media Strategist - Pharma

Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands‑on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR‑ready execution.What You’ll DoDevelop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIsAssess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendationsAdvise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use casesBuild MLR‑ready content workflows: templates, review checkpoints, fair‑balance and ISI conventions, AE/product‑quality‑complaint escalation, and comment moderationDefine a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reportingSupport an org‑level social playbook covering governance, workflows, escalation, and archivingRecommend practical AI‑assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraintsThis is a hands‑on execution role, not a purely advisory one.Requirements5+ years in social media strategy, including 2‑3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in‑house)Hands‑on experience launching or managing Rx brand social properties on Meta, Linked In, Instagram, You Tube, or similarWorking fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the jobComfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholdersStrong writing, documentation, and client‑facing presentation skillsBonus Points If You HaveExisting support or escalation relationships with Meta, Linked In, or other platform teamsBuilt social playbooks, launch checklists, or MLR‑ready content systems beforeSupported both patient and HCP communities with platform‑specific nuanceUsed AI tools for social listening, tagging, analytics summaries, or workflow automationBenefitsSince this is a freelance position, there will be no benefits.#J-18808-Ljbffr

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