Freelance Specialist, Paid Social Advertising (Kia)

We encourage the team to be its best by creating the most positive workplace experience for all. The ability to work as part of a team in such an environment is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic. In the Specialist role, you will have the opportunity to work across both Search and Paid Social as you venture to complete a predetermined checklist to determine your advanced mastery of each channel. Responsibilities • Manage day-to-day campaign performance and analysis working with junior-level Analysts and the team Associate Media Director • Perform research to understand audiences and their behaviors • Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns • Evaluate creative ads for platform specifications and advise client-lead creative team on best practices • Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs • Perform account diagnostic checks, inclusive of providing daily pacing updates • Run reports as scheduled and as needed, based on client-partner requests • Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities • Provide optimization recommendations in an on-going capacity • Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms • Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval • Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan • Develop initial draft of keyword lists and Search copy based on briefing materials, for review and approval by client team Salary And Benefits