Full Time Marketing Specialist

Marketing Specialist
ABT Supplies (SA) Pty Ltd T/A ABT Supplies
Location: 33 Playford Crescent, Salisbury North SA 5108
Employment Type: Full-Time, Permanent
Salary: AUD $80,000 per annum plus superannuation

About the Company
ABT Supplies (SA) Pty Ltd is an Adelaide-based supplier of building and construction materials, servicing residential and commercial builders, contractors, tradespeople and property development projects across South Australia.

Our product range includes wall systems, ceiling systems, fibre cement products, insulation, compounds, adhesives, sealants and flooring materials. We are committed to supplying quality building products, competitive pricing and reliable services to meet the evolving requirements of the construction industry.

As part of our commitment to strengthening our market presence, expanding our customer base and supporting sustainable business growth, we are seeking a suitably qualified and experienced Marketing Specialist to join our team.

About the Role
The Marketing Specialist will be responsible for researching market opportunities, developing and implementing marketing strategies, analysing customer and competitor trends, and coordinating targeted promotional initiatives to strengthen ABT Supplies' position within South Australia's building and construction materials market.

The successful candidate will work closely with management and relevant business stakeholders to develop marketing initiatives that enhance brand awareness, attract new trade and commercial customers, improve customer engagement and support the company's long-term business objectives.

Key Duties and Responsibilities
• Research and analyse market conditions, construction industry trends, customer purchasing behaviour, competitor activities and demand for building and construction materials across South Australia.
• Develop and implement comprehensive marketing strategies and plans to promote ABT Supplies' products and services to residential builders, commercial contractors, tradespeople, developers and other target customer groups.
• Identify and evaluate potential target markets, customer segments and business growth opportunities by analysing market research findings, customer demographics, sales trends and competitor positioning.
• Advise management on marketing opportunities, brand positioning, product promotion, pricing strategies, customer acquisition and retention initiatives based on market research and business performance analysis.
• Plan, develop and coordinate integrated marketing campaigns across digital and traditional channels, including the company website, search engines, social media, email marketing, industry publications and relevant trade promotional platforms.
• Develop targeted product marketing strategies for key building material categories, including wall systems, ceiling systems, insulation, fibre cement products, adhesives, sealants and flooring materials.
• Research and assess competitor product offerings, promotional strategies and market positioning to identify opportunities to strengthen the company's competitive presence within the building supplies industry.
• Coordinate the development of marketing and promotional materials, including product catalogues, brochures, digital advertisements, trade communications, website content and product information resources in consultation with management, suppliers and external service providers.
• Develop and coordinate business-to-business marketing initiatives aimed at increasing awareness of the company's product range and strengthening engagement with builders, construction companies, developers and trade customers.
• Monitor and evaluate marketing campaign effectiveness using relevant performance indicators, including customer enquiries, lead generation, website traffic, campaign engagement, customer acquisition and sales conversion trends.
• Analyse customer feedback, purchasing patterns and sales performance to recommend improvements to marketing strategies, product positioning and promotional activities.
• Liaise with product suppliers, manufacturers and relevant business stakeholders to coordinate product-focused marketing initiatives, promotional campaigns and new product introductions.
• Prepare marketing reports, market research findings, campaign performance analyses and strategic recommendations for management to support informed business decisions and future marketing planning.
• Monitor emerging construction industry developments, customer preferences and digital marketing trends to identify opportunities for continuous improvement and business growth.

Qualifications and Experience
The successful candidate will ideally possess:
• A bachelor's degree or higher qualification in Marketing, Business (with a marketing specialisation), Commerce or a closely related discipline.
• At least three years of relevant professional experience in marketing, market research, strategic marketing or campaign development.
• Demonstrated experience developing and implementing marketing strategies and campaigns.
• Strong knowledge of digital marketing platforms, market research techniques, competitor analysis and marketing performance measurement.
• Ability to interpret market data, customer insights and sales trends and translate findings into practical marketing recommendations.
• Excellent written and verbal communication, analytical, organisational and stakeholder engagement skills.
• Ability to work independently, manage competing priorities and contribute to long

How to apply:

Applications open on 19 October 2026 and close on 5 November 2026.
Please send your CV to . Please include the job role title in your email.