GDI - Digital Marketing Specialist, Paid Social Media

We're seeking a results-driven Digital Marketing Specialist,Paid Social Media to scale high-quality leads for our home improvement business. You'll own Meta and other paid social channels end-to-end-turning audience insights and creative testing into lower CPL, stronger ROAS, and measurable revenue impact. Success in this role requires strong platform fluency, data-driven decision making, and close collaboration with creative, analytics, web, and sales teams to ensure social media contributes meaningfully to pipeline growth and brand equity. • 5-7 years of experience directly managing paid social media, preferably in home services, lead generation, or performance marketing environments. • Strong understanding of social analytics, conversion tracking, and performance measurement (Meta Pixel, CAPI, UTMs; GA4 and GTM familiarity is a plus).