Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Gencor Industries, Inc.Marketing & Advertising SpecialistLeading manufacturer of road building machinery seeks pro for advertising andpromotions to include print, electronic, video and tradeshows. Responsible forproduction and media planning for brand/image and product advertising.Minimum 2 years’ experience with advertising campaigns and major trade shows orsponsored events for a manufacturing company.Knowledge of media planning and media buying desirable.Duties and Responsibilities:Work with management to develop and prioritize a calendar of trade shows,seminars or other events that showcase products and expertise. Establishcreative strategies and implement plans to maximize visibility at these eventsin a cost-effective way.Contribute to and create brand and identity campaigns and policies, supportimplementation of advertising campaigns, and identify advertising and eventopportunities to raise company brand visibility.Requirements· Experience with advertising programs.· Minimum 2 years experience with major trade shows or sponsored events.· Experience with media planning and media buying for print, broadcast and web channels.· Demonstrated experience developing highly creative concepts and campaigns to build brand or product awareness. Relevant graphic design experience or educational degree highly desirable.· Exceptional project management skills, including demonstrated ability to effectively define and execute creative projects.· Excellent writing and editing skills, including ability to write, edit and proofread draft copy for accuracy, consistency and appropriateness of format and style.· Working proficiency in MS office suite, Adobe Photoshop, and Adobe InDesignJob Type: Full-time401(k) matchingHealth insurancePaid time offVision insuranceSchedule:Day shiftSeniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionSales, Advertising, and Business DevelopmentIndustriesMachinery Manufacturing, Mining, and ConstructionReferrals increase your chances of interviewing at Gencor Industries, Inc. by 2xInferred from the description for this jobMedical insuranceVision insurance401(k)Get notified about new Marketing Advertising Specialist jobs in Orlando, FL.Esports Brand Marketing Manager - SportsMarketing Dept - Orlando City Marketing & Fan Engagement ManagerMarketing Manager in Golf Ecom Brand - Remote - Work with Our CEOCelebration, FL $50,000 - $60,000 1 month agoMarketing Communications Manager (Internal Communications)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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