The automotive dealership General Sales Manager is responsible for profitability in both the new and used vehicle departments and for customer retention. To achieve this, they must effectively manage sales personnel, have a strong knowledge of the market, and an in-depth understanding of all sales departments’ financial data as well as strong customer relations skills. Job Duties Job duties for a general sales manager include: • Creating the annual dealership sales forecasts by estimating total vehicle sales, gross and operating profits as well as expenses for the new- and-used sales departments. • Overseeing standards for displaying and merchandising both new and used vehicles as well as reviewing and initialing all promotions before they are finalized. Managers are required to maintain the profitability of their department while controlling expenses and upholding the highest amounts of customer satisfaction.
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