Global Advertising Manager

• Ensure campaigns align with the brand's global positioning and business objectives • Leverage global market automotive data and analysis to identify trends, working with in-market teams to implement appropriate advertising tactics to best reach target • Utilize tools to generate actionable insights to refine advertising strategies and messaging that appeal to specific customer bases • Work closely with diverse in-market teams, product and performance marketing, ad agencies, and other stakeholders to develop cohesive and effective advertising approaches • Ensure that all advertising efforts for assigned categories maintain brand integrity and consistency across different regions and platforms, adhering to brand guidelines and tone • Develop and manage global advertising resources, ensuring efficient allocation across markets and channels • Global advertising advocate that champions the needs of the regions, socializes best practices and monitors ROAI • Stay up-to-date with the latest trends in automotive advertising, introduce innovative approaches to keep the brand at the forefront of the industry • Provide leadership and guidance to regional advertising teams, fostering a collaborative, inclusive, and high-performance culture Master's degree is a plus • Minimum of 7-10 years of experience in advertising/marketing, with at least 3-5 years in a global or regional role within the automotive industry or a similarly dynamic industry • Proven experience in managing large-scale, multi-market advertising campaigns • Strong understanding of both digital and traditional advertising channels • Prior leadership experience, effective communicator, and strong project management skills. General Motors is proud to be an equal opportunity employer. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.